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Since 2009, the Seine-Saint-Denis County Council has been backing “la Culture et l’Art au Collège (CAC)”. This project is based to a large extent on the presence in class for several weeks (40h) of an artist or scientist whose mission is to engage the students in a process of research and creation. 

 

Tutors:  Olivia Grandperrin/ graphic designer, Caroline Cutaia/ graphic designer and video maker, Alice Gavin and Valentin Bigel (Clap Clap Club)/ graphic designers

Project manager: Anna Mezey

 

Objectives :
How effective is an advertisement? What is the difference between a good and a bad one? Every day, many professionals ask themselves these questions, and many more, and come up with some really surprising answers. Will that be the case for the pupils? After designing advertisements with graphic artists, will they be able to say with certain observers that advertising can be sensitive and intelligent?

Workshop: 
With the help of the graphic designers the classes first looked at the history of advertising and communication in general. How do they relate to the images that flood our environment? Especially the advertisements.

Specifications were drawn up: Who is the client? What type of advertisement is required? What are the targets? Each class worked on an advertising campaign in the form of posters or a video. They had to design advertisements for “useless objects” such as Chindogu inventions.

The classes split into several creative teams and put into practice what they had learnt in the previous phases to produce a mock-up of their advertising campaign.

Outcome:
The pupils' work was collected in a set of 14 poster advertisements of which 100 copies were printed and distributed to the schools. It was an advertising campaign for useless objects. 

 

Outings (selection):
- LA GAÏTÉ LYRIQUE: GUIDED TOUR OF THE EXHIBITION “HELLO H5”.
- ÉCOLE ESTIENNE: DISCUSSION WITH THE GRAPHIC ART STUDENTS
- MUSÉE DES ARTS DÉCORATIFS: GUIDED TOUR OF THE EXHIBITION “FRENCH TOUCH.”

Participating schools:
- Class (4th), Collège Pablo Neruda, Pierrefitte-sur-Seine
- Class (6th SEGPA), Collège Jacques Prévert, Noisy-le-Grand
- Class (3rd), Collège Henri IV, Vaujours